FRICTION--The Untapped Force That Can Be Your Most Powerful Advantage

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just three decades.If you're a business leader, these statistics should give you nightmares. According to science-based...
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NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just three decades.If you're a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of "friction," which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight