Fading Ads of Milwaukee

Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery's dissolution. A recently restored downtown sign reminds passersby of the John Ernst Café, a once-beloved German eatery. In West Allis, Sealtest makes an expired pitch for its ice cream. On the northwest side of the city, a sign for Roundy's Foods stands as tall, bright and clear as the...
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Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery's dissolution. A recently restored downtown sign reminds passersby of the John Ernst Café, a once-beloved German eatery. In West Allis, Sealtest makes an expired pitch for its ice cream. On the northwest side of the city, a sign for Roundy's Foods stands as tall, bright and clear as the day it first went up. Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past.