Fashion Brands Branding Style from Armani to Zara |
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Author:
| Tungate, Mark |
ISBN: | 978-0-7494-4299-6 |
Publication Date: | Sep 2005 |
Publisher: | Kogan Page, Limited
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Book Format: | Hardback |
List Price: | USD $39.95 |
Book Description:
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Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.