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Festival and Special Event Management

Festival and Special Event Management( )
Author: Allen, Johnny
O'Toole, William
Harris, Robert
McDonnell, Ian
ISBN:978-0-470-81252-5
Publication Date:Jan 2008
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Paperback
List Price:USD $79.00USD $101.95
Book Description:

Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of...
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