Festival and Special Event Management Ebook |
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| Author:
| Allen, Johnny
O'Toole, William
Harris, Robert
McDonnell, Ian |
| Series title: | No Longer Used Ser. |
| ISBN: | 978-0-7303-0006-9 |
| Publication Date: | Feb 2011 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $74.50 |
Book Description:
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Wiley Desktop Edition - your complete ELECTRONIC study resource! PLEASE NOTE: This product is digital. There are no refunds available for purchase of Desktop Editions. If you're not sure a Desktop Edition is what you're looking for, check out all the great features yourself in this DEMONSTRATION. Download the full text to your computer! Use the search function to locate key...
More Description
Wiley Desktop Edition - your complete ELECTRONIC study resource!
PLEASE NOTE: This product is digital. There are no refunds available for purchase of Desktop Editions. If you're not sure a Desktop Edition is what you're looking for, check out all the great features yourself in this DEMONSTRATION.
Download the full text to your computer!
Use the search function to locate key concepts!
Create your own colour-coded highlights as you revise!
Make notes for revision and share them with your friends! continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
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ABOUT THE BOOK
Festival and Special Event Management, 5th edition
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.