Fitness Culture Gyms and the Commercialisation of Discipline and Fun |
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| Author:
| Sassatelli, Roberta |
| Series title: | Consumption and Public Life Ser. |
| ISBN: | 978-0-230-29208-6 |
| Publication Date: | Aug 2010 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | USD $42.00 |
Book Description:
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This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.
This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary cultures of consumption.