Flux What Marketing Managers Need to Navigate the New Environment |
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Author:
| Soberman, David Soman, Dilip |
Series title: | Rotman-UTP Publishing Ser. |
ISBN: | 978-1-4426-4403-8 |
Publication Date: | Dec 2012 |
Publisher: | University of Toronto Press
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Book Format: | Hardback |
List Price: | USD $35.95 |
Book Description:
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The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.