Focus Groups Theory and Practice |
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| Author:
| Stewart, David W.
Shamdasani, Prem N.
Rook, Dennis |
| Series title: | Applied Social Research Methods Ser. |
| ISBN: | 978-0-7619-2583-5 |
| Publication Date: | Jul 2006 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $50.00 |
Book Description:
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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.