For Direct Selling Leaders: Scale with Great Systems Faster Than You Can Scale with Great People

Systems Scale was written for direct selling leaders -- field and corporate, and for many, it will completely change the way you think about leading and will show you how to create an organization that can grow quickly. If you want to grow, stop looking for great people and start providing your people with great systems. The perfect systems can make below-average people extraordinarily successful. Franchisers know that you can plug anyone into a great system, and they...
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Systems Scale was written for direct selling leaders -- field and corporate, and for many, it will completely change the way you think about leading and will show you how to create an organization that can grow quickly. If you want to grow, stop looking for great people and start providing your people with great systems.
The perfect systems can make below-average people extraordinarily successful.
Franchisers know that you can plug anyone into a great system, and they will succeed. Therefore, you can scale with great systems faster than you can scale with great people.
Too many direct selling companies focus on great products, excellent compensation systems, and eye-popping marketing and neglect the difficult work of making their customer acquisition system something that is simple enough to ensure the success of below-average distributors. Direct Selling organizations need systems that great people can blow up and that below-average people can also use to run a profitable business.
If there is any industry or channel that needs great systems, it is direct selling. Why? Because they encourage new distributors to start part-time while they are focusing full-time on another job and often living a full life outside of work. I think you will agree that even amazing people have a tough time sustaining extraordinary results when they are not able to focus on just one thing. How do you overcome the requirement of having to rely on part-time people? You create simple systems that anyone can follow.
Remember that during periods of growth, a majority of the distributors that belong to a company are likely relatively new. These new distributors are at the peak of their excitement but have no skills and no experience to assure success. The key to overcoming this paradox is the use of a system and/or tools that reduce the need for significant training or skills. Great tools allow a brand-new distributor to produce as though they were an expert with years of experience.