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Form Givers at Mid-Century

Form Givers at Mid-Century( )
Author: Luce, Henry R.
Foreword by: Linen, James A.
Introduction by: Belluschi, Pietro
ISBN:978-1-258-71193-1
Publication Date:May 2013
Publisher:Literary Licensing, LLC
Book Format:Paperback
List Price:USD $21.95
Book Details
Pages:68
Physical Dimensions (W X L X H):8.5 x 11 x 0.14 Inches
Book Weight:0.4 Pounds
Author Biography
Luce, Henry R. (Author)
Henry R. Luce was a student at Yale University when he and Briton ("Brit") Hadden, both editors of the Yale Daily News, conceived of the idea of a magazine of news rewritten from the daily newspapers. Not long after, on March 3, 1923, they published the first issue of Time magazine. Luce was then only 23.

The facts of the news came from the daily newspapers. Time writers appropriated them without permission, summarized them, embellished them with novelistic flourishes, and produced a lively weekly digest of the news. The magazine turned its first profit in three years. By 1935, Time was making $2.2 million a year, Luce was rich, and his magazine was fashionable and influential. (Hadden had died at 31 from flu complications.)

Luce broke the twentieth-century journalistic canon that news should be presented objectively by unashamedly slanting it to conform to his conservative opinions. This practice was the subject of controversy throughout his life. The writer Merle Miller, who worked for Time for many years, once described the magazine this way in a public lecture: "It's edited brilliantly, is well written, but is dishonestly written. It is extremely unified in that every single story carries the slant of its editor, Henry Luce."

Luce had strong views and believed that "impartiality is often an impediment to truth." Born in China to American Protestant missionaries, he saw America's mission as a crusade to save the world, particularly from communism, and consciously used his magazine to advance this view with the American public and officials. Keeping dictatorial Chiang Kai-shek in power in China and the communists out was one of his most fervent crusades. The Vietnam War was another. Luce enjoyed his journal's influence: "Time is the most powerful publication in America," he wrote in a policy memo to his executives. Time writers who saw things differently either learned to accept revision of their work or left. It was hard to leave, however, beca



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