Fortune at the Base of the Pyramid (Bop) Revisited |
|
| Editor:
| Gupta, Vipin
Khilji, Shaista E. |
| ISBN: | 978-1-299-65290-3 |
| Publication Date: | Jan 2013 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Ebook |
| List Price: | USD $199.00 |
Book Description:
|
This ebook addresses the concept of 'Base of Pyramid' business and finance. purpose of this ebook is to broaden the conception of the base of the pyramid (BoP) from that of a low purchasing power community, to a globally disconnected community.
This ebook addresses the concept of 'Base of Pyramid' business and finance. purpose of this ebook is to broaden the conception of the base of the pyramid (BoP) from that of a low purchasing power community, to a globally disconnected community.