| Foundations and Trends: Market Mix and Marketing Response Models: Trends and Research Opportunities | | | Author:
| Bowman, Douglas
Gatignon, Hubert | | ISBN: | 978-1-282-93249-4 | | Publication Date: | Jan 2010 | | Publisher: | Now Publishers
| | Book Format: | Ebook | | List Price: | USD $100.00 |
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