Franchising Globally Innovation, Learning and Imitation |
|
| Author:
| Alon, Ilan
Alon, I. |
| ISBN: | 978-1-349-31544-4 |
| Publication Date: | Mar 2010 |
| Publisher: | Palgrave Macmillan Limited
|
| Imprint: | Palgrave Macmillan |
| Book Format: | Paperback |
| List Price: | USD $99.99USD $109.99 |
Book Description:
|
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.