Franchising in America The Development of a Business Method, 1840-1980 |
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| Author:
| Dicke, Thomas S. |
| ISBN: | 978-0-8078-4378-9 |
| Publication Date: | Aug 1992 |
| Publisher: | University of North Carolina Press
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| Book Format: | Paperback |
| List Price: | USD $50.00 |
Book Description:
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Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.
Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.