Franco Sells Spain to America Hollywood, Tourism and Public Relations As Postwar Spanish Soft Power |
|
| Author:
| Rosendorf, Neal M. |
| Series title: | Palgrave Studies in the History of the Media Ser. |
| ISBN: | 978-1-137-29928-4 |
| Publication Date: | Feb 2014 |
| Publisher: | Palgrave Macmillan Limited
|
| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $109.99USD $119.99 |
Book Description:
|
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.
A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.