From Fargo to the World of Brands My Story So Far |
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Author:
| Aaker, David |
ISBN: | 978-1-58736-495-2 |
Publication Date: | Dec 2005 |
Publisher: | Wheatmark, Inc.
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Imprint: | Iceni Books |
Book Format: | Paperback |
List Price: | USD $31.95 |
Book Description:
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David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-- with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-- and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand...
More DescriptionDavid Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-- with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-- and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life-- growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.