From Marginal to Mainstream Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First |
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| Author:
| Edwards, Helen |
| ISBN: | 978-1-3986-0433-9 |
| Publication Date: | Feb 2023 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $113.00 |
Book Description:
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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.