From Voices to Results - Voice of Customer Questions, Tools and Analysis Proven Techniques for Understanding and Engaging with Your Customers |
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| Author:
| Coppenhaver, Robert |
| ISBN: | 978-1-78300-144-6 |
| Publication Date: | Apr 2018 |
| Publisher: | Packt Publishing, Limited
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| Book Format: | Paperback |
| List Price: | USD $43.99 |
Book Description:
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This book is all about getting to know your customers - what they want and need, what they like and don't like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes ...
This book is all about getting to know your customers - what they want and need, what they like and don't like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes ...