Full Frontal PR Building Buzz about Your Business, Your Product, or You |
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| Author:
| Laermer, Richard |
| Series title: | Bloomberg Ser. |
| ISBN: | 978-1-57660-181-5 |
| Publication Date: | Nov 2004 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Bloomberg Press |
| Book Format: | Paperback |
| List Price: | USD $15.95 |
Book Description:
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On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are...
More DescriptionOn TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.