Future Directions of Strategic Communication |
|
| Editor:
| Nothhaft, Howard
Werder, Kelly Page
Verčič, Dejan
Zerfass, Ansgar |
| ISBN: | 978-0-367-27230-2 |
| Publication Date: | Jul 2019 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $170.00 |
Book Description:
|
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.