Future Directions of Strategic Communication |
|
| Editor:
| Nothhaft, Howard
Werder, Kelly Page
Verčič, Dejan
Zerfass, Ansgar |
| ISBN: | 978-1-000-46825-0 |
| Publication Date: | May 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95USD $680.00USD $680.00 |
Book Description:
|
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.