Future Directions of Strategic Communication |
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| Editor:
| Nothhaft, Howard
Werder, Kelly Page
Verčič, Dejan
Zerfass, Ansgar |
| ISBN: | 978-1-032-09146-4 |
| Publication Date: | Jun 2021 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $52.95 |
Book Description:
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This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.