Gather. Engage. Sell

Gather. Engage. Sell.Shorten the Sales Cycle for B2B4TH Edition Picking the right bait and rod to reel in your Very Important Prospects (VIPs) Marketing in the Social Networking Age has changed. If you're using "traditional" methods to sell to other businesses (B2B) such as advertisements in trade magazines, sponsoring seminars and cold calling you know it's more and more difficult to get clients. You know your prospects are all online - but how do you hook them and keep them hanging...
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Gather. Engage. Sell.Shorten the Sales Cycle for B2B4TH Edition Picking the right bait and rod to reel in your Very Important Prospects (VIPs) Marketing in the Social Networking Age has changed. If you're using "traditional" methods to sell to other businesses (B2B) such as advertisements in trade magazines, sponsoring seminars and cold calling you know it's more and more difficult to get clients. You know your prospects are all online - but how do you hook them and keep them hanging around long enough to turn into worthwhile client relationships? What the new online technologies, particularly social networking, have delivered are whole new ways to gather prospects for both large and small businesses. Now, engaging with and joining the conversation that your prospects are having, has become an important part of the process of online marketing. Without it, you could struggle to connect with valuable customers - your VIPs.All the tools are now here for you to use and that's what this book is about - the best methods to gather more VIPs, engage them and convert them into people willing to buy from you. Then to make those sales! You'll learn:* How to define and then find your VIPs * What tools are best to gather them* How to engage them until they're ready to buy* Techniques to sell to them, and how these have changed "If you need to get smarter about your marketing you need to speak with Toby. His creative and simple ideas on how to get known by your niche are superb."Hugh GytonSpeaker, Author & Conversation Skills Coach "Toby's marketing information for professional service firms selling to other businesses is awe inspiring. My business should definitely grow because of Toby!"Julie Garland McLellan,Corporate Governance and Board Consultant