General Theory of Competition |
|
| Author:
| Hunt, Shelby D. |
| Series title: | Marketing for a New Century Ser. |
| ISBN: | 978-1-322-41340-2 |
| Publication Date: | Jan 1999 |
| Publisher: | SAGE Publications, Incorporated
|
| Book Format: | Ebook |
| List Price: | USD $184.00 |
Book Description:
|
A General Theory of Competition develops a ground-breaking new theory of competition - resource-advantage theory'.
Recent thinking on competition has assumed the premises, structure and implications of the theory of "perfect" competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic...
More Description
A General Theory of Competition develops a ground-breaking new theory of competition - resource-advantage theory'.
Recent thinking on competition has assumed the premises, structure and implications of the theory of "perfect" competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.