Getting E-Smart A Practical Guide to Understanding Electronic Commerce on the Internet |
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Author:
| Brown, David |
ISBN: | 978-1-4010-7906-2 |
Publication Date: | Dec 2002 |
Publisher: | Xlibris Corporation LLC
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Book Format: | Paperback |
List Price: | USD $20.99 |
Book Description:
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The Internet has changed the fundamental way business is done. Electronic commerce has shifted the paradigm of how consumers make choices. Even if a customer does not buy directly over the Internet, they use the information from it to make informed purchases. Any business that does not have a meaningful Internet web site runs the risk of eventual failure in the business world of today. This book is a "how to" guide to erecting a web site for business on the Internet. It offers a...
More Description
The Internet has changed the fundamental way business is done. Electronic commerce has shifted the paradigm of how consumers make choices. Even if a customer does not buy directly over the Internet, they use the information from it to make informed purchases. Any business that does not have a meaningful Internet web site runs the risk of eventual failure in the business world of today. This book is a "how to" guide to erecting a web site for business on the Internet. It offers a common sense approach to developing, building and managing an electronic commerce web site on the World Wide Web.