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Getting into Your Customer's Head

8 Secret Roles of Selling Your Competitors Don't Know

Getting into Your Customer's Head( )
Author: Davis, Kevin
Foreword by: Blanchard, Ken
Blanchard, Kenneth
ISBN:978-0-8129-2628-6
Publication Date:Apr 1996
Publisher:The Crown Publishing Group
Imprint:Crown Business
Book Format:Hardback
List Price:USD $26.95
Book Details
Pages:320
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Sales & Selling / General
Physical Dimensions (W X L X H):6.41 x 9.48 x 1.3 Inches
Book Weight:1.356 Pounds
Author Biography
Davis, Kevin (Author)
Kenneth Hartely Blanchard was born May 6, 1939, in Orange, New Jersey. He married Marjorie McKee, a business consultant, in 1962. He founded Blanchard Training and Development in 1977.

Blanchard has cowritten several books on management, including one of the best-selling management books of all time, The One-Minute Manager (1982) with Spencer Johnson. In the book, the authors describe effective and efficient management skills. The basics to good management are setting goals, praising, and reprimanding. Blanchard says that these skills can easily be translated to work in the home as well as the office.

Blanchard lives in San Diego, California.

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