Global Alliances in Tourism and Hospitality Management |
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| Author:
| Buhalis, Dimitrios
Crotts, John |
| ISBN: | 978-0-203-82490-0 |
| Publication Date: | Mar 2000 |
| Publisher: | Routledge
|
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $75.95 |
Book Description:
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Target your business strategies to fit specific tourist cultures!
Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben
Target your business strategies to fit specific tourist cultures!
Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben