Global Business Transcendence International Perspectives Across Developed and Emerging Economies |
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| Editor:
| Arora, Anshu
McIntyre, John R.
Niranjan, Suman
Arora, A.
McIntyre, J. |
| Series title: | International Marketing and Management Research Ser. |
| ISBN: | 978-1-349-48963-3 |
| Publication Date: | Apr 2014 |
| Publisher: | Palgrave Macmillan Limited
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| Book Format: | Paperback |
| List Price: | USD $67.50 |
Book Description:
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Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies...
More DescriptionGlobal Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.