Global Competitive Strategy |
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| Author:
| Spulber, Daniel F. |
| ISBN: | 978-0-521-36798-1 |
| Publication Date: | Jul 2011 |
| Publisher: | Cambridge University Press
|
| Book Format: | Paperback |
| List Price: | USD $61.99 |
Book Description:
|
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.