Global Marketing Management |
|
| Author:
| Kotabe, Masaaki
Helsen, Kristiaan |
| ISBN: | 978-0-471-23062-5 |
| Publication Date: | Nov 2003 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $145.00USD $186.95 |
Book Description:
|
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment.