Global Political Marketing |
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| Editor:
| Lees-Marshment, Jennifer
Rudd, Chris
Stromback, Jesper |
| Series title: | Routledge Research in Political Communication Ser. |
| ISBN: | 978-1-135-26139-9 |
| Publication Date: | Oct 2009 |
| Publisher: | Routledge
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| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95 |
Book Description:
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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.