Go Figure! New Directions in Advertising Rhetoric |
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| Author:
| McQuarrie, Edward F. |
| Editor:
| McQuarrie, Edward F.
Phillips, Barbara J. |
| ISBN: | 978-1-282-11948-2 |
| Publication Date: | Jan 2007 |
| Publisher: | M. E. Sharpe Incorporated
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| Book Format: | Ebook |
| List Price: | USD $92.00 |
Book Description:
|
This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.
This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.