Good Company Business Success in the Worthiness Era |
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| Author:
| Bassi, Laurie
Frauenheim, Ed
Costello, Lawrence |
| ISBN: | 978-1-60994-063-8 |
| Publication Date: | Sep 2011 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $27.95 |
Book Description:
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A noted economist and human capital expert, together with a multidisciplinary team, show that we've entered a new era in which good corporate behavior is no longer optional, it's the new imperative for success--and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.
A noted economist and human capital expert, together with a multidisciplinary team, show that we've entered a new era in which good corporate behavior is no longer optional, it's the new imperative for success--and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.