Good to Great... in 30 Minutes

Good to Great …in 30 minutes is the essential guide to quickly understanding the lessons outlined in Jim Collins’s bestselling book, Good to Great. In Good to Great, renowned author Jim Collins examines the fundamentals behind the few companies that make the leap to greatness, and the many that fail to do so. Built upon five years of research, Collins and his team identified eleven companies who had achieved greatness—defined as outperforming the stock market by a...
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Good to Great …in 30 minutes is the essential guide to quickly understanding the lessons outlined in Jim Collins’s bestselling book, Good to Great. In Good to Great, renowned author Jim Collins examines the fundamentals behind the few companies that make the leap to greatness, and the many that fail to do so. Built upon five years of research, Collins and his team identified eleven companies who had achieved greatness—defined as outperforming the stock market by a factor of three for 15 years—and discovered that they all exhibited a series of common factors. These factors, ranging from the presence of leaders who exhibit personal humility to a company-wide understanding of core business goals, form the basis for Good to Great and its critically acclaimed lessons. With compelling research and fascinating case studies, Collins presents the definitive study of how organizations large and small can achieve spectacular, sustained results.