Goods Advertising, Urban Space, and the Moral Law of the Image |
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Author:
| Coccia, Emanuele |
Translator:
| Gemma, Marissa |
Series title: | Commonalities Ser. |
ISBN: | 978-0-8232-8022-3 |
Publication Date: | Jul 2018 |
Publisher: | Fordham University Press
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Book Format: | Hardback |
List Price: | USD $95.00 |
Book Description:
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Claims advertising is nothing but a metaphysical hypothesis about the moral nature of things: objects aren't purely physical or economical entities. Any object, regardless of its nature, can become a complex of possible happiness--not just an object of value, but a moral source of perfection for any one of us.
Claims advertising is nothing but a metaphysical hypothesis about the moral nature of things: objects aren't purely physical or economical entities. Any object, regardless of its nature, can become a complex of possible happiness--not just an object of value, but a moral source of perfection for any one of us.