Graphic Design Makeovers

This extraordinary collection presents dozens of case studies that describe various projects before and after having been redesigned. Each example includes detailed commentary from the designer about the constraints in which they had to work and the goals they were trying to achieve while doing the redesign. The book examines a wide variety of the most commonly redesigned projects such as publications, identities, web sites and packaging. Graphic designers everywhere will find the...
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This extraordinary collection presents dozens of case studies that describe various projects before and after having been redesigned. Each example includes detailed commentary from the designer about the constraints in which they had to work and the goals they were trying to achieve while doing the redesign. The book examines a wide variety of the most commonly redesigned projects such as publications, identities, web sites and packaging. Graphic designers everywhere will find the challenges presented by each project - along with their subsequent solutions - fascinating to dissect, examine and absorb. Features dozens of visual case studies showing successful redesigns of existing concepts, brand identities, logos, web sites, publications, packaging and more. Reveals the thinking behind each makeover as told by the designers themselves.