Great Promo Pieces Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results |
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| Author:
| Holtz, Herman |
| ISBN: | 978-0-471-63224-5 |
| Publication Date: | Jan 1991 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $42.50 |
Book Description:
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This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises.
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises.