Green Marketing Opportunity for Innovation |
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| Author:
| Ottman, Jacquelyn A. |
| ISBN: | 978-1-59457-078-0 |
| Publication Date: | Apr 2004 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $18.99 |
Book Description:
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Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.