Growth Juice - How to Grow Your Sales

Growth Juice was written to help companies realize continuous sales and profit growth. The book starts with concepts, frameworks and practical planning perspectives that together provide the base necessary for any firm desiring to get on a consistent growth path. All materials presented within this section have been tested countless times through the author's own growth planning consulting with dozens of major firms. The book then moves on to pursue the common sense notion that...
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Growth Juice was written to help companies realize continuous sales and profit growth. The book starts with concepts, frameworks and practical planning perspectives that together provide the base necessary for any firm desiring to get on a consistent growth path. All materials presented within this section have been tested countless times through the author's own growth planning consulting with dozens of major firms. The book then moves on to pursue the common sense notion that sales and profit growth are achieved one profitable sale at a time. Here enters Solution Selling® -- an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. In this section, the book provides a hands-on review of all the details of the Solution Selling® process. The final section overlays the Solution Selling® process with a sales management system that enables the conversion of one profitable sale at a time into consistent, long term sales and profit growth. Combining the planning perspectives detailed in the first section with the Solution Selling® process and sales management system outlined in the latter sections ultimately yields an effective formula for achieving the goal of continuous growth of sales and profits. The book is fast moving and easy to read, featuring seventy short, single-concept chapters, accompanied by dozens of cartoons that bring to life the principles as they are presented. To build and maintain interest, the various components of the Solution Selling® process and sales management system are presented in an actual selling scenario that includes a cast of fun characters introduced along the way, who provide a lively and entertaining story-line.