Guerrilla Marketing On-Line The Entrepreneur's Guide to Earning Profits on the Internet |
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| Author:
| Levinson, Jay Conrad
Rubin, Charles |
| ISBN: | 978-0-395-72859-8 |
| Publication Date: | Jun 1995 |
| Publisher: | Houghton Mifflin Harcourt Publishing Company
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| Book Format: | Paperback |
| List Price: | USD $12.95 |
Book Description:
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Guerrilla-marketing guru Levinson teams up with computer wiz Charles Rubin to create an essential entrepreneurial tool. The authors explain the basics of executing a marketing attack online -- from building and maintaining an effective web site to creating an online catalogue to encouraging customers to purchase your product online.
Guerrilla-marketing guru Levinson teams up with computer wiz Charles Rubin to create an essential entrepreneurial tool. The authors explain the basics of executing a marketing attack online -- from building and maintaining an effective web site to creating an online catalogue to encouraging customers to purchase your product online.