Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Bu |
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| Author:
| Kaden, Robert J. |
| ISBN: | 978-1-280-47389-0 |
| Publication Date: | Jan 2006 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $59.94 |
Book Description:
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Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.
Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.