Guerrilla PR Wired Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between |
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| Author:
| Levine, Michael |
| ISBN: | 978-0-07-138232-8 |
| Publication Date: | Feb 2003 |
| Publisher: | McGraw-Hill Education
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| Book Format: | Paperback |
| List Price: | USD $20.00 |
Book Description:
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"Excellent advice."--Public Relations Quarterly
Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.
"Excellent advice."--Public Relations Quarterly
Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.