Guide to Management Research Methods |
|
| Author:
| van der Velde, Mandy
Jansen, Paul
Anderson, Neil |
| ISBN: | 978-1-4051-1512-4 |
| Publication Date: | Feb 2004 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley-Blackwell |
| Book Format: | Paperback |
| List Price: | USD $55.00 |
Book Description:
|
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
∗ A practical introduction to research methods for business students.
∗ Gives students the ability to conduct reliable research on the basis of empirical field data.
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach.
∗ A practical introduction to research methods for business students.
∗ Gives students the ability to conduct reliable research on the basis of empirical field data.