HBR's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (HBR's 10 Must Reads) Bonus Article: an Interview with Andris Zoltners |
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| Author:
| Kotler, Philip
Zoltners, Andris
Goyal, Manish
Anderson, James C. |
| Series title: | HBR's 10 Must Reads Ser. |
| ISBN: | 978-1-63369-327-2 |
| Publication Date: | May 2017 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:* Understand your customer's buying center* Integrate your sales and marketing operations* Assess your business cycle and its impact on your sales force* Transition away from solution sales* Leverage the...
More Description
If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:* Understand your customer's buying center* Integrate your sales and marketing operations* Assess your business cycle and its impact on your sales force* Transition away from solution sales* Leverage the power of micromarkets* Introduce tiebreaker selling and consensus selling* Motivate your sales force properly