Habit: the 95% of Behaviour Marketers Ignore |
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| Author:
| Martin, Neale |
| ISBN: | 978-1-282-07091-2 |
| Publication Date: | Jan 2008 |
| Publisher: | Pearson Education
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| Book Format: | Ebook |
| List Price: | USD $28.95 |
Book Description:
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80% of new products fail. Billions of advertising pounds are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so thoroughly? Here's
80% of new products fail. Billions of advertising pounds are wasted every year. Even "satisfied customers" abandon companies at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so thoroughly? Here's