Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research |
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| Author:
| Bearden, William O.
Netemeyer, Richard G. |
| Series title: | Association for Consumer Research Ser. |
| ISBN: | 978-0-7619-1000-8 |
| Publication Date: | Nov 1999 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $116.00 |
Book Description:
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This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field′s major publications, they have included only those measures of most use to researchers.
This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field′s major publications, they have included only those measures of most use to researchers.