Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry |
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| Editor:
| Rozenes, Shai
Cohen, Yuval |
| Series title: | Advances in Hospitality, Tourism, and the Services Industry Ser. |
| ISBN: | 978-1-5225-3558-4 |
| Publication Date: | Jan 2017 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Multiple-item retail product |
| List Price: | USD $280.00 |
Book Description:
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Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a...
More DescriptionValue creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.