Hard Sell Advertising, Affluence and Transatlantic Relations, C. 1951-69 |
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| Author:
| Nixon, Sean |
| Series title: | Studies in Popular Culture Ser. |
| ISBN: | 978-1-78499-105-0 |
| Publication Date: | Feb 2016 |
| Publisher: | Manchester University Press
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| Book Format: | Paperback |
| List Price: | USD $24.95 |
Book Description:
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Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.
Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements.