Harvard Business Review on Increasing Customer Loyalty |
|
| Author:
| Harvard Business Review Staff, |
| ISBN: | 978-1-280-64689-8 |
| Publication Date: | Jan 2011 |
| Publisher: | Harvard Business Review Press
|
| Book Format: | Ebook |
| List Price: | USD $22.00 |
Book Description:
|
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your...
More Description
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value