Health Care Marketing Management |
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| Editor:
| Brown, Montague |
| Series title: | HCMR Ser. |
| ISBN: | 978-0-8342-0302-0 |
| Publication Date: | Apr 1992 |
| Publisher: | Jones & Bartlett Learning, LLC
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| Book Format: | Paperback |
| List Price: | USD $62.00USD $60.00 |
Book Description:
|
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date...
More DescriptionThis informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.